STORE ARCHITECTURE; Exclusive: A Look At The Architecture Of Celine by Hedi Slimane
The recent unveiling of Celine's Aspen store represents a significant step in the luxury brand's ongoing architectural reimagining under the creative direction of Hedi Slimane. More than just a retail space, the Aspen store stands as a powerful statement, a sculpted monolith of marble that dramatically reinterprets the brand’s aesthetic within the unique context of the Colorado mountain landscape. This project, while a single store, offers a compelling insight into Slimane's broader vision for the Celine retail experience – one characterized by a stark, minimalist aesthetic, a meticulous attention to materiality, and a powerful sense of place.
This article delves into the architectural details of the Aspen store, exploring its design philosophy, material choices, and how it fits within the broader context of Celine's evolving store architecture under Slimane's leadership. We will examine the interplay between the existing structure and the new marble shell, the impact of the chosen marble – the striking blue-green Pinta Verde from Brazil – and the overall effect created by this dramatic intervention in the Aspen landscape.
Céline Flagship Store / Valerio Olgiati: A Point of Departure
To understand the Aspen store, it’s crucial to consider Celine’s previous architectural explorations, particularly the work of Valerio Olgiati. Olgiati’s designs for Celine flagship stores, notably those documented extensively in architectural publications and online galleries (Gallery of Céline Flagship Store / Valerio Olgiati; Céline Flagship Store), presented a different approach. While characterized by a sophisticated use of materials and a strong architectural presence, Olgiati's designs often incorporated a more contextualized approach, allowing the architecture to engage more directly with the surrounding environment. This was achieved through variations in form and the use of local or regionally appropriate materials. The Aspen store, however, marks a departure from this approach, showcasing a more assertive and less site-specific design language.
Hedi Slimane's Intervention: A New Era of Celine Stores
Hedi Slimane's appointment as Creative, Image, and Studio Director at Celine marked a significant shift for the brand. His influence extends beyond the clothing collections; it profoundly reshapes the brand's retail identity. His interior revamp of global Celine stores (Hedi Slimane carries out interior revamp of global Celine stores) signals a consistent aesthetic vision, moving away from the previous, more diverse architectural approaches to create a unified, globally recognizable brand experience. The Aspen store exemplifies this new direction, highlighting a singular design language that prioritizes a minimalist, almost monastic feel.
The Marble Shell: Materiality as a Defining Element
The Aspen store’s most striking feature is its exterior, a seamless marble shell enveloping an existing two-story structure. This approach is not simply about aesthetics; it’s a statement about materiality. The choice of Pinta Verde marble, with its distinctive blue-green hues, is crucial. It isn’t just a cladding; it becomes the defining element of the building's form and character. The use of a single material for facades, floors, walls, and ceilings creates a powerful, almost overwhelming sense of unity and consistency. This monolithic quality further emphasizes the building's presence within its surroundings, transforming it into a sculptural object rather than simply a retail space.
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